The Stroop Effect

Monday, July 9, 2007

Sometimes, reading can be compared to the soul-sucking dementors. It does not take away the soul of a person of course, but it blurs one's concentration. Take the following image for instance. The goal is to identify and say the color of each word as quickly as possible.

Easy? Not quite.

Psychologists call it the Stroop Effect. Readers are simply hooked to read the words, which makes color identification difficult in the second column.

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